Three things: you need to have lots of different experiments going on; they need to be at the right scale, so that a failure doesn't finish you off; and you need to be able work out what is working and what isn't, which is not always easy. (If it was easy, we wouldn't need double-blind randomised controlled trials in medicine.) It sounds sensible enough in principle; the book explores how that actually might work in practice in politics, banking, development aid, science funding, and so on. And of course, in our own lives.
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